Shake it, Shake it Baby



Who doesn’t feel like a small kid again when they pick up a snow globe, shake it and watch the tiny snowflakes slowly settle ? It’s mesmerizing. It makes you smile.

That is exactly the feeling Marie-José van den Ende captures with her enchanting snow globe brand Shake it Baby.

After working for several years as a men’s fashion buyer and later as a magazine photographer, Marie-José accidentally branched out into her current occupation.What started out as helping out a friend quickly transformed into the production and launch of a brand.

Marie-José explains : “Some years ago, a friend was opening an eclectic concept store in Amsterdam and was on the look out for distinctive products. I thought it would be fun to make people smile with an inspiring quote and beautiful illustration inside an XL snow globe. It would be an original gift. They directly sold out in his shop, so I designed new ones and soon there was a waiting list. This led to the idea of launching a brand”.


Living and working in Amsterdam contributes immensely to Marie-José’s creativity. The rich cultural and historical heritage of this beautiful city with its intersecting canals, innovative lifestyle and open-mindedness makes it unique. Shake it Baby’s offices and ateliers are located in the heart of Amsterdam close to the Herengracht, one of the oldest city canals.

Read more about’s designer of the month on

Fish Restaurant by Droog

Chinese restaurants worldwide all seem to have a fish tank – a token of good luck and prosperity. Amsterdam’s ever-puckish Droog decided to invert the paradigm by placing a 3D-printed Chinese restaurant inside a fishbowl, complete with miniature vases, paper lampion and dim sum service for six ! just love it….


The Loft, Amsterdam

The Loft is a really cool concept and pop-up shop that transforms a bachelor pad style space into a completely shopable store that looks like the most amazing home in town, not a cookie cutter furniture and decor stop.




Bubble & Stitch, Amsterdam : The New Laundry Experience

BURO NANA have designed the branding and interior design for Bubble&Stitch, a laundrette shop in Amsterdam with a new 24/7- open retail concept based on an app and a locker system. This American concept has already been put into practice across the USA and some European countries, and is opening for the first time in the Netherlands.After registering online and downloading the application, the customer can simply use the service 24/7 to drop off laundry in one of the available clean boxes. A notification is given when the order is ready for collection. Services include dry cleaning, ironing and small repairs. source thecontemporist




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Amsterdam Pop Up : The Loft

The Loft is a periodically recurring pop up store, hosted by Amsterdam venue and event space The Playing Circle. Everything in the beautifully decorated showroom is deep rooted in craftsmanship and natural materials and the rotating designs provide endless amounts of inspiration for any dweller looking to give their home a lift. Plus anything and everything in The Loft is for sale. source :







Chef ALAIN DUCASSE’s Tokyo-based eatery Beige has tapped Karl Lagerfeld to design a one-of-a kind Christmas cake for its 10th anniversary. The creative director of Chanel, Lagerfeld chose to recreate an iconic lipstick shape combining rich flavors of caramel and dark chocolate. source :


Pampshade by Yukiko Morita, Japan

Kyoto-based artist Yukiko Morita loved bread so much that she created the Pampshade. It is a bread lamp made from actual baked bread (comprising only bread flour, salt, yeast), with added LED, batteries, and ‘some other secret ingredients’.

Pampshade combines the word ‘lampshade’ with the Japanese word for bread, ‘pao’. She has created Pampshades in the shape of baguettes, croissant, batard, and other shapes. Each loaf is coated with a layer of resin in order for it to stay as a useable lamp without rotting. via designtaxi





JWT OFFICES, Amsterdam

JWT Amsterdam, new offices are housed inside a former department store building in one of Amsterdam’s hottest neighborhoods, the new space is now open for some seriously surprising business, thanks to design director Alrik Koudenburg and designer/artist, RJW Elsinga.





Holographic Tree of Light by Studio Droog, Amsterdam

Holographic Tree of Light by Studio Droog, Amsterdam

Studio Droog’s Tree of Light was recently revealed at the Rijksmuseum and it is now claiming to be the biggest holographic projection of a Christmas tree to date.

The tree is projected onto a canvas of 33 acrylic panels that cover a massive distance of 20’ x 25’ in width and height. Four projectors create the image and over time, it changes color from blue to green. Shapes, stars and moving branches are integrated into the digital tree as well, to make it seem even more life-like than it is. What’s interesting about the tree is that its panels seem quite translucent and the tree itself quite opaque. This effect was created by using titanium oxide to catch and reflect the light, which seems quite magical.

The striking holographic tree will be on display at the Rijksmuseum until January 6th, 2014.