Who doesn’t feel like a small kid again when they pick up a snow globe, shake it and watch the tiny snowflakes slowly settle ? It’s mesmerizing. It makes you smile.
That is exactly the feeling Marie-José van den Ende captures with her enchanting snow globe brand Shake it Baby.
After working for several years as a men’s fashion buyer and later as a magazine photographer, Marie-José accidentally branched out into her current occupation.What started out as helping out a friend quickly transformed into the production and launch of a brand.
Marie-José explains : “Some years ago, a friend was opening an eclectic concept store in Amsterdam and was on the look out for distinctive products. I thought it would be fun to make people smile with an inspiring quote and beautiful illustration inside an XL snow globe. It would be an original gift. They directly sold out in his shop, so I designed new ones and soon there was a waiting list. This led to the idea of launching a brand”.
Living and working in Amsterdam contributes immensely to Marie-José’s creativity. The rich cultural and historical heritage of this beautiful city with its intersecting canals, innovative lifestyle and open-mindedness makes it unique. Shake it Baby’s offices and ateliers are located in the heart of Amsterdam close to the Herengracht, one of the oldest city canals.
Read more about yadcheri.com’s designer of the month on https://www.yadcheri.com/mariejos-van-den-ende