Pool, Aoyama district Tokyo

New concept store in Aoyama district of Tokyo is located in an abandoned pool in a private 70s residential building called the POOL. Rather than demolish the interior, the team decided to keep the disused pool and keep the theme alive by making use of its empty pool as its main feature of the store. Hiroshi Fujiwara was appointed to direct the project, thus ensuring plenty of coverage and hype before it opened its doors last Saturday. Inside, customers can find the POOL Aoyama original products, such as bags, apparel, accessories, and even toilet paper.








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